The Aspen Art Fair returns for its second edition from July 29 to August 2, 2025, at the historic Hotel Jerome in Aspen, Colorado. The fair has doubled in size to 44 dealers, including returning exhibitors like Perrotin, Galerie Gmurzynska, and Southern Guild, and newcomers such as Marianne Boesky Gallery, Sean Kelly, and Vielmetter. Co-founded by Becca Hoffman and Bob Chase, the event features a boutique, intimate format with galleries displayed in hotel bedrooms, along with collector home tours, panel discussions, hikes, cold water plunges, and dinners. A special curated suite by advisor Wendy Cromwell draws inspiration from novels by Miranda July and Virginia Woolf.
This sophomore edition matters because it signals the growing appeal of smaller, curated art fairs in exclusive resort markets, targeting high-net-worth collectors who value experience over scale. The fair’s unique setting and programming—blending art, design, and social activities—differentiates it from larger, more conventional fairs and could influence how emerging and established galleries engage with collectors in non-traditional venues. Its success may also shape the future of Aspen as a year-round art destination beyond the summer season.