A new museum institution called GAMB (Galleria dell’Accademia di Firenze e Musei del Bargello) has been established in Florence, unifying seven cultural sites under a single autonomous museum system. The sites include the Galleria dell’Accademia, Museo Nazionale del Bargello, Orsanmichele, Casa Martelli, Palazzo Davanzati, Cappelle Medicee, and the former Church of San Procolo. A new visual identity designed by Milanese studio Migliore+Servetto features a pictogram that maps the geographic distribution of the venues, along with a custom typeface and color palette unique to each location. The launch also coincides with the start of a public restoration project for the base of Benvenuto Cellini’s *Perseo* at the Bargello, open to visitors from May 12 to September 5, 2026.
This initiative matters because it represents a shift toward the "expanded museum" model, where multiple historic sites are networked into a cohesive cultural system that encourages thematic itineraries and cross-site exploration. By creating a unified brand and public-facing restoration projects, GAMB aims to enhance visitor engagement and reinforce Florence’s role as a living museum city. The project also highlights how contemporary design and conservation can work together to make complex heritage more accessible and interconnected.