Lotte Hotels & Resorts has launched a collaborative promotion with Japanese graphic artist Verdy, timed to his first solo exhibition in Korea, “I Believe in Me,” at the Lotte Museum of Art in Seoul. The promotion, running until July 19, offers guests at Signiel Seoul, Lotte Hotel Seoul, and Lotte Hotel World limited-edition key card holders designed by Verdy, along with discounts on exhibition admission and specialized room packages that include tickets and upgrades.
The partnership underscores Lotte Hotels & Resorts’ strategy to position itself as a cultural curator, blending hospitality with exclusive art experiences. By linking hotel stays directly to a major museum exhibition, the initiative reflects a growing trend in the luxury hospitality sector to attract culturally minded travelers and differentiate through artistic collaborations.