Dataland, the world's first museum of AI arts, has partnered with L'Oréal Luxe to create an olfactory art experience for its inaugural exhibition, *Machine Dreams: Rainforest*. Co-founded by Refik Anadol and Efsun Erkılıç, the museum opens on 20 June in downtown Los Angeles. L'Oréal Luxe has developed 12 unique 'olfactive imprints' that will be diffused through smart devices, responding to artworks and visitor presence. The scents, including 'Scent of Rain' and 'Scent of Data', are drawn from Anadol's Large Nature Model, an open-source AI system based on data from 16 rainforests worldwide. The exhibition runs through 31 January 2027.
This collaboration matters because it pushes the boundaries of multisensory art, integrating scent as a dynamic, data-driven element of the museum experience. By merging AI, nature data, and olfactory technology, Dataland challenges traditional notions of art and engages visitors in a novel dialogue between human senses and machine intelligence. The partnership with a major luxury brand like L'Oréal also signals growing commercial and institutional interest in AI art, potentially setting a precedent for future immersive exhibitions.