The WOW SIDE shopping centre in Fiumicino, Italy, has launched an open call for emerging artists as part of its PostArt project, now in its second edition. The 2026 theme is "La Voce" (The Voice), inviting artists to create works during a residency inside the shopping centre from June 26 to 28, 2026. The call is open until May 30, 2026, and selected works will be exhibited in the centre's galleries.
This initiative matters because it reimagines shopping centres as cultural hubs rather than mere transit spaces, blending commerce with contemporary art. By placing artistic residencies in everyday commercial environments, PostArt broadens public access to culture and encourages critical engagement with contemporary issues such as voice, reproduction, and technology. It positions The WOW SIDE as a pioneering model in Italy for integrating art into non-traditional venues.