Christie’s has released a two-minute promotional video featuring actress Nicole Kidman interacting with Constantin Brancusi’s bronze sculpture *Danaïde* (1913), ahead of the S.I. Newhouse collection sale in New York. The sculpture carries a pre-sale estimate of $100 million, and the video—inspired by a Man Ray film of Lee Miller—shows Kidman dancing around the work to David Bowie’s “Golden Years.” The sale, scheduled for May 18, includes 16 masterpieces from the late media magnate’s collection, expected to total around $450 million.
The video marks a high-profile marketing strategy by Christie’s, blending celebrity allure with art-world spectacle to generate buzz around a record-breaking auction. By casting an Oscar-winning actress in a cinematic homage to Brancusi’s legacy, the auction house aims to attract both seasoned collectors and a broader public, underscoring the growing intersection of entertainment and the high-end art market. The $100 million estimate for *Danaïde* also signals confidence in the continued strength of the ultra-luxury segment.