Rollstone Bank & Trust has committed $100,000 to sponsor free admission at the Fitchburg Art Museum (FAM) through 2029, the final year of the museum's Centennial celebration. The gift eliminates all admission fees, replacing previous categorical free programs with universal access, and is expected to significantly increase the museum's annual attendance of 14,000 visitors.
The sponsorship underscores a growing trend of corporate partnerships enabling museums to remove financial barriers and fulfill their mission of accessibility. By aligning with FAM's Centennial and its own 180-year history, Rollstone Bank demonstrates how local businesses can directly support cultural institutions, ensuring art remains available to all community members regardless of economic background.