5 mostre in Provenza per i 100 anni di Fragonard, la storica maison di profumi
The historic French perfume house Fragonard is preparing to celebrate its centenary in 2026 with a series of five exhibitions in Provence. Founded in 1926 by Eugène Fuchs and named in honor of the Rococo painter Jean-Honoré Fragonard, the maison has evolved into a significant cultural patron under the leadership of the Costa family. The upcoming celebrations highlight the family's extensive private collections, which span ancient perfume artifacts, traditional Provençal costumes, and fine art, housed across several free public museums in Grasse, Paris, and Arles.
This milestone underscores the enduring intersection between luxury industry and cultural heritage. By maintaining three distinct museums in Grasse and a new fashion museum in Arles, the Costa family has transformed a commercial brand into a guardian of regional history and 18th-century art. The exhibitions will not only showcase the works of Jean-Honoré Fragonard but also bring renewed scholarly attention to his circle, including Marguerite Gérard and Jean-Baptiste Mallet, reinforcing the brand's identity as a bridge between the olfactory arts and historical preservation.