The article details the early career of Peggy Guggenheim before she established her famous Venetian museum, focusing on her London gallery Guggenheim Jeune (1938–1939). It describes how the gallery mounted pioneering exhibitions of avant-garde art, including the first UK solo show of Wassily Kandinsky, a group exhibition of contemporary sculpture featuring Jean Arp and Henry Moore, and shows of artists like Marie Vassilief and Gisèle Freund. The Peggy Guggenheim Collection in Venice now presents a retrospective of this formative period, titled "Peggy Guggenheim a Londra. Nascita di una collezionista."
This exhibition matters because it sheds light on a crucial but often overlooked chapter in Guggenheim's career, revealing how her London gallery helped introduce abstract and surrealist art to a conservative British audience. It also underscores the role of women gallerists in shaping 20th-century art history and contextualizes Guggenheim's later, more famous ventures in New York and Venice.