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museum exhibitions calendar_today Wednesday, May 20, 2026

In Turin, fashion photography is the protagonist of The Phair 2026. All the news of the seventh edition of the fair

A Torino la fotografia di moda è protagonista di The Phair 2026. Tutte le novità della settima edizione della fiera

The Phair, a photography fair in Turin, returns for its seventh edition from May 22 to 24, 2026, at the OGR – Officine Grandi Riparazioni. This year's edition focuses on fashion photography as an autonomous art form, featuring works by photographers such as Nanda Lanfranco, Giovanni Gastel, Françoise Huguier, Marco Glaviano, and Michelangelo Di Battista. Participating galleries include Photo & Contemporary, Ira Leonis, Deodato Arte, Jaeger Art, and many others. The fair also expands its curatorial committee with figures like Umberto Benappi, Emilio Bordoli, and Brandei Estes.

This edition matters because it positions fashion photography as a legitimate and influential visual art, bridging commercial imagery and fine art. By highlighting how editorial images evolve into collectible artworks, The Phair reflects broader shifts in the art market and curatorial practice, where photography is increasingly valued for its cultural and aesthetic impact. The fair's growth and international participation underscore Turin's role as a key hub for contemporary photography in Italy.