Radiohead has announced a North American tour for "Motion Picture House," a massive 17,000-square-foot immersive audiovisual installation. The project features a 75-minute film titled Kid A Mnesia, directed by Sean Evans, which incorporates art created by frontman Thom Yorke and longtime collaborator Stanley Donwood. Launching at the Coachella festival before traveling to cities like Brooklyn and Mexico City, the experience combines surround-sound studio recordings with physical galleries displaying the original source art from the band's seminal turn-of-the-century albums.
This project represents a significant intersection of rock history and contemporary digital art, reviving a concept originally stalled by the pandemic. By transitioning from a virtual Unreal Engine environment back into a physical, site-specific installation, Radiohead continues to blur the lines between music promotion and fine art exhibition. The tour follows a successful museum retrospective at the Ashmolean, signaling a growing trend of major musical acts utilizing high-end immersive technology to institutionalize their visual legacies.