In Milan, the first exhibition-market dedicated entirely to 20th-century modernariato arrives

The article announces the arrival of SOMO (Solo Modernariato), Italy's only fair dedicated entirely to 20th-century modernariato, in Milan. After two years in Alzano Lombardo near Bergamo, the event will take place at Superstudio Più in Via Tortona 27 on May 23-24, 2026. It will feature over 70 exhibitors from across Italy, showcasing furniture, lamps, and objects produced between the post-war period and the 1980s, targeting collectors, architects, interior designers, and a new generation of enthusiasts.

This matters because SOMO aims to elevate modernariato—design from the second half of the 20th century—from a secondary or hybrid category to a recognized field with its own historical and cultural dignity. By bringing the fair to Milan, a global design capital, the event positions vintage and modern design within contemporary conversations about sustainability, craftsmanship, and object longevity. It reflects a growing market and cultural interest in mid-century and late-20th-century design as collectible and meaningful artifacts.