IONOI Gallery has opened at 24 via Perugino in Milan, directed by Alessia Rosato. The space offers artworks priced under €1,000, including prints, multiples, and applied art. It launched with the group exhibition “A new spring — before everything happens,” featuring 28 artists such as Cesare Fullone, Giuseppe Frangi, Franko B., Antonio Marras, and Ercole Pignatelli. The gallery replaces the former concept store IoNoi Gallery, founded in 2022 by architect and designer Fabio Novembre to showcase his industrial design collaborations with brands like Kartell, Driade, and Venini.
This opening matters because it introduces an accessible collecting model in Milan, lowering the financial barrier for new art buyers. By focusing on affordable prints, editions, and objects, IONOI Gallery aims to attract a broader audience and foster a more inclusive art market. The conversion of a design concept store into a dedicated art gallery also reflects a growing trend of hybrid commercial spaces adapting to serve the contemporary art ecosystem.