Josh Green, head of design at the London Museum, and Tim Reeve, deputy director and chief operating officer of the V&A, discuss innovative exhibition approaches for their major new museum developments. The London Museum is exploring unconventional methods such as using pigeon poo as a material in displays, while V&A East Storehouse introduces radical storage concepts with over 100 mini curated displays in the Weston Collections Hall, as seen in an image by Kemka Ajoku for V&A.
These developments matter because they signal a shift in how museums engage audiences through unexpected, hands-on, and transparent curation. By embracing radical storage and unconventional materials, both institutions challenge traditional exhibition norms, potentially setting new standards for visitor experience and museum design in the cultural sector.