Maurizio Cattelan ti invita a una colazione-baratto all’alba in Piazza Duomo a Milano: porti un oggetto e lo scambi con quello degli altri
Maurizio Cattelan and Nicolas Ballario will host a massive "barter breakfast" in Milan’s Piazza Duomo to kick off the 2026 Milan Design Week. Scheduled for the early morning of April 20, the event invites the public to bring a personal object—ranging from the iconic to the eccentric—to exchange with other participants. The gathering will feature live music from various performers and coffee provided by Lavazza, creating a communal performance piece centered on the symbolic and emotional value of objects.
This event highlights the blurring lines between contemporary art, design, and social practice during one of the world's most significant design festivals. By involving high-profile designers like Stefano Seletti and Fabio Novembre in a democratic exchange alongside the general public, Cattelan challenges traditional notions of commercial value and consumerism. It serves as a high-visibility activation that reinforces Milan's status as a hub for creative experimentation and public engagement.