Kiaf Seoul and Frieze Seoul will both take place in September 2026 at the COEX convention center in Seoul. Kiaf runs from September 2–6 with 175 galleries from 18 countries, including 20 first-time participants, and has appointed fashion designer Jung Ku-ho as its first outside creative director for its 25th anniversary. Frieze Seoul, in its fifth edition, runs September 2–5 with over 125 galleries from 30 countries, about 70 percent from the Asia-Pacific region, and features a curated section by three independent curators.
These concurrent fairs solidify Seoul’s position as a major hub for the global art market, drawing collectors and galleries from around the world. The appointment of a fashion designer as creative director signals a blending of art and fashion, while the strong Asia-Pacific representation at Frieze underscores the region’s growing influence in contemporary art.