Frieze Seoul will return to COEX in Gangnam from September 2–5, 2026, with over 125 galleries from 30 countries, marking its fifth edition. The fair introduces two new curated sections—Material Practice, focusing on craft and design, and Spotlight, dedicated to overlooked 20th-century artists—alongside the returning Focus section. More than 70% of participating galleries are based in Asia-Pacific, and over 50 have permanent spaces in Seoul. The event is organized in partnership with Kiaf SEOUL and includes a city-wide Frieze Week programme with exhibitions at major institutions like Leeum Museum of Art and MMCA Seoul.
This expansion underscores Seoul's growing influence as a global art hub and Frieze's commitment to deepening ties with the Asia-Pacific region. By spotlighting regional artists and galleries, the fair strengthens Korea's contemporary art scene while offering international audiences a platform for diverse artistic narratives. The new curated sections, particularly Spotlight's focus on non-Western art histories, signal a shift toward more inclusive and historically nuanced programming in the global art fair circuit.