The Whitefield Art Collective has launched its ninth annual edition in Bengaluru, transforming the VR Bengaluru mall into a sprawling public art gallery. This year's festival, themed around 'Sustain,' features over 100 artworks including sculptures, paintings, and installations created by both established artists and students from prestigious institutions like the Government College of Fine Arts and the Karnataka Chitrakala Parishath. The event includes a diverse program of photography workshops, live painting, and musical performances, anchored by a signature 'Wearable Art' fashion show.
This initiative highlights the growing trend of integrating fine art into commercial and public spaces to foster community engagement and environmental awareness. By collaborating with major art schools and focusing on sustainability, the collective provides a critical platform for emerging talent to showcase their work outside of traditional gallery settings. The festival reinforces Bengaluru's position as a hub for accessible, large-scale public art projects that bridge the gap between the creative industry and the general public.