UBS, the lead sponsor of Art Basel, is offering free day tickets to Swiss residents under 30 years old for this year's fair. Tickets can be collected at the UBS branch on Aeschenvorstadt 1 in Basel, which also displays a portion of the Parcours sector, including Kadia Attia's work *Untitled (Rainsticks)* (2025). Additionally, free tote bags by Katie Paterson and notebooks by Olaf Bruening—both artists featured in the UBS Lounge—will be distributed at the branch on a first-come, first-served basis from Thursday to Sunday.
This initiative matters because it lowers barriers for young audiences to access one of the world's premier contemporary art fairs, fostering the next generation of art enthusiasts and collectors. By combining ticket giveaways with artist-designed merchandise, UBS strengthens its brand engagement with emerging demographics while supporting Art Basel's broader mission of cultural accessibility.