Ari Hodara, a Parisian sales engineer and art enthusiast, won a 1941 Pablo Picasso portrait valued at over €1 million through a €100 charity raffle ticket. The draw, held at Christie’s in Paris, featured the painting 'Head of a Woman,' a portrait of the artist’s muse Dora Maar. The lottery successfully sold all 120,000 available tickets, raising a total of €12 million.
This event highlights an innovative intersection of high-end art and philanthropy, making blue-chip masterpieces accessible to the general public while generating significant funds for medical research. By netting €12 million for Alzheimer’s research, the '1 Picasso for €100' initiative demonstrates how the prestige of a single high-value artwork can be leveraged to provide substantial financial support for global health causes.