The Briscoe Western Art Museum’s 25th anniversary Night of Artists (NOA) Exhibition and Sale achieved a record-breaking $2.345 million in sales during its opening weekend. The event, held in San Antonio, saw 72% of the featured contemporary Western artworks sold immediately, including high-value pieces by Gladys Roldán-de-Moras and Todd Connor. Several prestigious honors were awarded, including the "Cowboy Bob" Museum Purchase Award, which secured Morgan Weistling’s portrait of Buffalo Bill Cody for the museum’s permanent collection.
This milestone success underscores the enduring commercial appeal and evolving relevance of the Western art genre. As a primary fundraiser, the record proceeds are vital for the institution's financial health, directly funding the Briscoe’s future exhibitions, educational programs, and community outreach. The event's growth over a quarter-century highlights the museum's role as a central hub for collectors and artists within the contemporary Western art market.