Il colto simposio su moda&design di Prada quest’anno si svolgerà nella chiesa di Santa Maria delle Grazie a Milano
The fifth edition of Prada Frames, an annual multidisciplinary symposium curated by the design studio Formafantasma, is set to take place from April 19 to 21, 2026, at the historic Santa Maria delle Grazie in Milan. Hosted within the Renaissance sacristy attributed to Donato Bramante, the event coincides with the Salone del Mobile and features a series of lectures and discussions. This year's theme, "In Sight," explores the evolving power of images, the blurring lines between human and machine-generated content, and the material environmental impact of digital image production.
By situating a contemporary discourse on visual culture within a site home to Leonardo da Vinci’s "The Last Supper," the event bridges historical masterpieces with modern technological challenges. It signifies a shift in the luxury sector from product-focused marketing toward intellectual and scientific inquiry, engaging with complex issues like resource extraction and data storage. The symposium reinforces Milan's role as a hub where heritage, high fashion, and critical design research intersect to address the ethical implications of our increasingly digital reality.