Come si fa maglieria etica? Il fondatore del brand milanese Vitelli ci spiega
Mauro Simionato, founder of the Milanese brand Vitelli, discusses the evolution of his label as it returns from a year-long hiatus. Known for its 'Doomboh' regenerative process, Vitelli utilizes recovered yarns and vintage 1980s machinery to transform knitwear into a medium for aesthetic and cultural experimentation. The brand draws heavy inspiration from the 'Gioventù Cosmica' counterculture scene, blending music, material culture, and inclusive community-building into its production model.
This interview highlights the intersection of sustainable fashion, art direction, and social commentary within the Italian 'Made in Italy' landscape. By treating knitwear as a 'canvas for contemporaneity' rather than just clothing, Simionato’s work reflects a broader shift where fashion functions as a tool for ecological research and artistic expression, particularly through his role as a professor of Fashion Ecology at IUAV University of Venice.