Due artisti americani hanno inventato un campo da basket a pedali che ora arriva a Milano per rigenerare le periferie
Artists Marisa Morán Jahn and Rafi Segal, both faculty members at MIT, have brought their 'HOOPCycle' project to Milan for Design Week. The installation consists of a mobile basketball hoop mounted on a cargo bike, designed to transform urban spaces into spontaneous playgrounds and community hubs. This Italian iteration features backboards made from recycled plastic by the design collective IlVespaio and includes a vertical hoop inspired by the ancient Mesoamerican game of pok-ta-pok.
The project serves as a bridge between art, design, and social activism, specifically targeting the Corvetto district to promote inclusion in underserved neighborhoods. By repurposing the cargo bike as a 'cultural device,' the initiative demonstrates how mobile design can bypass infrastructure deficits to foster civic engagement and provide free recreational opportunities for migrant and youth populations.