Jeffrey Deitch is reviving his celebrated Art Parade for a special Los Angeles edition on June 20, 2026, to mark the grand opening of the David Geffen Galleries at LACMA. Originally held in New York’s SoHo from 2005 to 2008, the large-scale public procession invites artists, performers, and students to create floats and spectacles that will transform Museum Row into a living gallery.
This event signifies the culmination of a two-decade campus transformation at LACMA, centered around the debut of the new Peter Zumthor–designed building. By bringing Deitch’s high-energy, community-driven format to Los Angeles, the museum aims to bridge the gap between institutional prestige and public accessibility, celebrating a massive expansion that adds 110,000 square feet of gallery space to the city's cultural landscape.