Artist Meg Webster has collaborated with the Dia Art Foundation and Japanese fashion house Comme des Garçons to release her first signature perfume. The fragrance, inspired by Webster’s sensory earthworks made of soil and salt, features woodsy and petrichor notes housed in a silver tetrahedral box that mirrors her sculptural vocabulary. To celebrate the launch, a 2017 sculpture by Webster will be installed at the Comme des Garçons boutique in Chelsea, Manhattan.
This partnership highlights the growing intersection between conceptual art and luxury branding, specifically how olfactory experiences can extend an artist's practice beyond the visual realm. By linking the retail space with Dia Beacon’s permanent installations, the project reinforces Webster’s status as a key figure in land art and minimalism while making her elemental aesthetic accessible through a commercial medium.