Bottega Veneta unveiled its Winter 2025 collection at Milan Fashion Week, staged within the brand’s new headquarters at the historic Palazzo San Fedele. Creative director Louise Trotter collaborated with British designer Max Lamb to create a massive site-specific installation consisting of 421 sculptural white chairs for the audience. The set design drew inspiration from Lamb’s "60 Chairs" project, where he rapidly fabricated furniture from polystyrene slabs.
This collaboration continues Bottega Veneta’s tradition of merging high fashion with collectible design, following previous high-profile partnerships with figures like Gaetano Pesce. By commissioning Lamb to produce hundreds of unique functional artworks that will subsequently be sold through Salon 94 Design, the brand reinforces the blurring lines between the luxury fashion industry and the contemporary design market.