Frieze Los Angeles kicked off its 2024 edition with a high-profile opening day, drawing a mix of Hollywood celebrities, professional athletes, and major international collectors. The fair's atmosphere was defined by a blend of blue-chip art commerce and Los Angeles lifestyle culture, featuring notable presentations such as Stephanie H. Shih’s ceramic homages to Erewhon juices at Berggruen gallery and Napoles Marty’s Frieze Impact Prize exhibition.
Beyond the main tent, Frieze Week expanded across the city with significant satellite events and institutional celebrations. These included a massive 200-artist group show in a defunct 99 Cents Only store organized by Barry McGee and Tom Franco, a star-studded tribute to Paul McCarthy at the home of collector Eugenio López Alonso, and a tenth-anniversary celebration for the Desert X biennial, signaling the continued growth of Southern California as a critical hub for the global art market.