The Felix Art Fair returned to the Hollywood Roosevelt hotel in Los Angeles, maintaining its reputation for a relaxed, community-focused atmosphere. Gallerists utilized the hotel's cabana suites and upper floors to showcase a diverse range of works, with a notable emphasis on artists blending craft, design, and fine art. The fair's unique hotel-based model continues to attract both returning participants and twenty first-time exhibitors who appreciate the lower overhead costs compared to larger fairs like Frieze.
Early sales reports indicate a strong market appetite, particularly for mid-range price points. Notable successes included Stroll Garden's near sell-out of Raina Lee’s ceramic works and positive engagement for galleries like Volume and Nina Johnson. The fair's success underscores the viability of alternative, more intimate art fair models that prioritize conversation and accessibility for younger galleries and emerging collectors.