Danny McBride’s production company, Rough House Pictures, has announced a partnership with Charleston-based art space Hed Hi Studio to launch a series of unconventional, short-lived art exhibitions throughout 2026. The collaboration kicks off in April with a showcase of hand-painted Ghanaian movie posters from Deadly Prey Gallery, followed by exhibitions featuring Brooklyn artist Jake Plissken and animator Jay Howell. These events are designed as "ephemeral" experiences, often lasting only four hours to emphasize the beauty of impermanence.
This partnership represents a significant intersection between the film industry and the visual arts, bringing a DIY, punk-rock aesthetic to the Charleston art scene which is traditionally more conservative. By leveraging the cultural capital of Rough House Pictures and the digital-adjacent influence of previous collaborators like Beeple, the initiative aims to challenge the "polished" nature of algorithm-driven content through visceral, human-centric art displays.