A hand-signed offset lithograph poster by Ed Ruscha, created for the 2012 "Reading Ruscha" exhibition at the Kunsthaus Bregenz in Austria, is available for sale. The poster features an iconic 1971 photograph of the artist by Jerry McMillan and is noted for its rarity, with Ruscha having signed fewer than 50 copies for the institution.
This sale highlights the enduring market for Ruscha's work, particularly rare signed ephemera connected to specific exhibitions. It also underscores the artist's significant influence, tracing his career from early word paintings and artist's books to major retrospectives, and his lasting impact on how language and vernacular imagery are used in contemporary art.