Mexico City's Zona Maco fair is drawing upbeat crowds and eager buyers at the Centro Banamex convention centre, running until 8 February. Despite geopolitical tensions and the addition of Art Basel Qatar to the international calendar, collectors, curators, and museum groups from the Americas and Europe are attending in strong numbers. Galleries such as Sean Kelly Gallery, Proyectos Monclova, Kouri + Corrao, and Palo Gallery report robust sales and deep conversations with visitors, with a notable emphasis on ceramics and materiality in the works on view.
Zona Maco's continued success matters because it demonstrates the resilience of the Latin American art market amid global competition and political uncertainty. The fair's distinct character—featuring local and emerging artists alongside international names, and fostering in-depth engagement rather than rapid transactions—sets it apart from other major art fairs. The strong response to material-based works, especially ceramics and textiles, signals a broader trend in contemporary collecting and curatorial interest.