A Bob Ross painting titled *Authentic Mountain Retreat* is among $1 million in prizes being given away during a live game show hosted by YouTube star MrBeast on the live shopping marketplace Whatnot, airing ahead of the Super Bowl on February 8. The giveaway also includes a Lamborghini Spyder, a Hermès Birkin bag, and a sealed Pokémon Booster Box. The painting, sourced from Minneapolis gallery Modern Artifact, comes as Ross's auction record has surged to $787,900 at Bonhams, driven by renewed market interest.
This giveaway highlights the convergence of art, pop culture, and live-stream commerce, reflecting how digital platforms are reshaping art distribution and audience engagement. It also underscores Bob Ross's enduring commercial appeal and the growing market for his work, which has seen record prices amid broader trends in collectibles and entertainment-driven sales.