Jiaqi Wang gives a new face and a new style to Miss Chiquita for this Milan Art Week 2026

Chiquita has selected Chinese-born, New York-based illustrator and animator Jiaqi Wang as the third artist for its 'Pop by Nature' campaign, which connects the brand with contemporary art. Wang has reinterpreted the brand's iconic Miss Chiquita mascot with her signature vibrant colors, clean lines, and scenes of daily life. The campaign includes out-of-home installations, urban interventions like a mural in Milan, limited-edition banana stickers, and culminates with an immersive 'Miss Chiquita House' experience during Milan Art Week 2026.

This initiative highlights the growing trend of major brands commissioning artists to refresh their visual identity and engage with cultural events. By shifting focus from the product to the personified Miss Chiquita mascot, the campaign leverages art to build a more emotional and contemporary brand narrative. It also provides a significant platform for the artist, Jiaqi Wang, connecting her work with a global audience during a major design and art week.