Le Musée postal retrouve son nom
The Musée de La Poste in Paris has reverted to its original name, Musée postal, as part of a major rebranding effort. The institution, approaching its 80th anniversary, has introduced a new visual identity and aims to reposition itself within the Parisian cultural landscape, seeking to distance itself from the image of a corporate museum.
The name change and rebranding signal a strategic shift to be perceived as a public-facing cultural institution rather than a company archive. This repositioning is underscored by the concurrent opening of a new temporary exhibition, 'Sous toutes les coutures, le vêtement au travail' (In All Seams, Work Clothing), which launched on April 8, focusing on a broader social history theme.