Artnet News is searching for a permanent writer for its Wet Paint gossip column, with guest writers like Janelle Zara filling in temporarily. The column focuses on speculating about the identity of the anonymous Instagram account @artnotnet, which posts humorous, all-caps commentary on art world headlines, and notes the rise of art sales on platforms like Facebook Marketplace.
The speculation about @artnotnet's identity highlights the art world's fascination with insider commentary and anonymous critique, reflecting a desire for connective, positive content during a transitional period. The search for a new Wet Paint columnist and the discussion of online art sales underscore the evolving nature of art journalism and the art market's migration to digital, informal platforms.