Video artist Andrew Norman Wilson, known for a viral 2024 essay in The Baffler about artist precarity, has directed a new music video for British actress and singer Naomi Scott's song "Losing You." Scott, famous for playing Princess Jasmine in Disney's 2019 live-action Aladdin, is releasing her debut full-length album F.I.G. in March. The music video, which Wilson directed, produced, wrote, and edited, is described as disjointed, claustrophobic, and strange, featuring close-ups, mirrors, and a roast chicken tattooed with a broken heart.
This collaboration matters because it highlights the intersection of the fine art world and pop culture, with a respected video artist applying his avant-garde sensibility to a mainstream music video. Wilson's involvement also brings attention to his earlier essay critiquing the financial struggles of even successful artists, adding a layer of irony to his work on a commercial pop project. The article underscores how artists navigate between institutional recognition and commercial gigs in the contemporary creative economy.