Artist Briony Godivala is performing a year-long piece called *The Inked Link*, in which she has a QR code tattooed on her forearm that redirects to a new link each day based on public votes. Since January 2025, the voting site has been hacked to repeatedly play an anime episode, and participants have submitted links to pornographic, fascist, and racist content, as well as footage of death. Godivala, a graduate of the Glasgow School of Art, previously explored collective responsibility in physical performances where audience members carried her until they dropped her; she now uses social media to continue these experiments in a virtual space.
Godivala's work directly echoes Marina Abramović's iconic 1974 performance *Rhythm 0*, in which the artist remained passive while an audience used objects on her, escalating from gentle play to violence. The comparison matters because it reveals how the dynamics of passivity, control, and public cruelty shift when moved from a physical gallery to the online realm. While Abramović's stillness created a charged moral space, Godivala must remain constantly active—promoting the work on Instagram and TikTok, adopting algorithmic aesthetics—just to be seen, exposing a paradox: true passivity online leads to invisibility.