The Institute of Contemporary Art San Francisco announced a major public art commission by Jeffrey Gibson for Super Bowl LX festivities. The work, an adaptation of Gibson's 2022 video installation "THIS BURNING WORLD," will be installed as a 433-foot-long vinyl mural on the former Bloomingdale's building at San Francisco Centre, wrapping an entire city block. It will be fully unveiled on February 2, 2026, coinciding with the FOG Design+Art Fair. The project is funded by the San Francisco Downtown Development Corporation and the Yerba Buena Partnership, which have previously supported public art by Sarah Sze and Hank Willis Thomas.
This commission matters because it marks the first major project since ICA SF shifted to a fully nomadic, citywide model after leaving its home at The Cube in December. By transforming a vacant commercial building into a platform for contemporary art during a major sporting event, the project highlights how public art can revitalize urban spaces and attract visitors. Gibson's work, rooted in Indigenous kinship philosophies, also brings critical environmental themes to a mainstream audience, demonstrating the growing intersection of art, civic engagement, and large-scale public events.