CookieRun: Kingdom, the mobile game franchise, is opening a new art exhibition titled "Legacy of the Kingdom" at the Ara Art Center in Insa-dong, Jongno District, central Seoul, running from Friday through April 23. The exhibition features 10 high-quality collaborative artworks by Korea's master artisans, including lacquerware inlaid with mother-of-pearl (najeon chilgi) by Sohn Dae-hyun, a buncheong vase by Park Sang-jin, and gold-leaf work by Kim Gi-ho, alongside interactive media art by Nerdy Artist Union. Visitors can use special wristbands to trigger projections and visual effects. Devsisters CEO Cho Kil-hyeon announced plans to expand the exhibition to the United States, Australia, Britain, Canada, Taiwan, and Thailand, given that 70% of players are from outside Korea.
This exhibition matters because it bridges the gap between traditional Korean craftsmanship and contemporary digital gaming culture, making heritage art forms like najeon chilgi and buncheong accessible to a global, younger audience. By integrating interactive media and game-themed designs, it recontextualizes centuries-old techniques for modern viewers, potentially boosting international appreciation for Korean artisans. The planned global tour also signals a strategic move by Devsisters to strengthen brand engagement beyond gaming, using art as a cultural ambassador.