Gladstone Gallery is relocating its Seoul location to the Hannam-dong neighborhood later this year, doubling its exhibition space. Designed by architect Minsuk Cho of Mass Studies, the new outpost will occupy two floors of the 739-28 Hannam Building, across from Pace Gallery and near the Leeum Museum of Art. The space is set to open in late summer ahead of Frieze Seoul in September, with a solo exhibition by Ed Atkins—his first in the city—inaugurating the gallery. Gladstone first opened in Seoul's Gangnam district in 2022, joining a wave of Western galleries entering the Korean market.
This expansion underscores the growing importance of Asia, and particularly Seoul, as a hub for the global art market. By relocating to Hannam-dong, a neighborhood already anchored by Pace Gallery and the Leeum Museum, Gladstone positions itself within a concentrated art district that attracts international collectors and institutions. The move also signals the gallery's commitment to deepening its presence in Asia, with plans to expand participation in regional fairs such as PhotoFairs Shanghai, Art Busan, Art Basel Hong Kong, and Frieze Seoul. For the broader art world, it reflects the sustained demand for blue-chip gallery spaces in Seoul, which has become a key destination for Western galleries seeking access to Asian collectors and audiences.