Fevicryl, a brand under Pidilite Industries, launched 'The Art Chapter – Celebrating the Local Artist' at Ahmedabad Ni Gufa, an iconic underground gallery designed by Balkrishna Doshi in collaboration with M.F. Husain. The six-day exhibition featured over 50 local artists working in acrylics, mixed media, sculpture, folk motifs, and contemporary mythological reinterpretations. Highlights included a painting titled 'Melody of Knowledge' and an Indian Art Workshop offering hands-on traditional techniques. The event drew nearly 5,000 visitors, with on-site sales and commission inquiries reported, and was inaugurated by Dr. Bhanwar Rathore, Founder and President of BRDS.
This initiative matters because it represents a shift in India's contemporary art scene from elite gallery systems toward more inclusive, community-driven platforms. By bridging grassroots talent with the mainstream market, Fevicryl's The Art Chapter provides local artists with commercial sustainability, visibility, and professional recognition. The choice of Ahmedabad Ni Gufa—a space rooted in Indian modernism and public engagement—underscores a growing movement to democratize art access and support the creative economy at the local level.