Angelina Jolie's New York studio space, Atelier Jolie at 57 Great Jones Street, faces a legal challenge over its name. The pre-existing Atelier Jolie in Easton, Pennsylvania, established in 2021 by artist and curator Omnaia Jolie Abdou, has filed an opposition to Jolie's trademark application with the U.S. Patent and Trademark Office, arguing that the name is already used for art and design goods and services. Jolie's lawyers contend there is no competition between the two establishments, and settlement negotiations are ongoing.
This dispute highlights the complexities of trademark law intersecting with the art world, where names carry significant brand value and personal meaning. The case underscores how even high-profile figures like Angelina Jolie must navigate existing intellectual property rights, especially when using a name already claimed by living artists. The outcome could set a precedent for how art studios and fashion ventures handle naming conflicts in an increasingly brand-conscious creative economy.