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pantone 2026 color of the year tone deaf whiteness 1234765078

Pantone has named "Cloud Dancer," a shade of white, as its 2026 Color of the Year, describing it as a symbol of serenity and calm in a frenetic society. The announcement has sparked criticism for being tone-deaf amid ongoing political debates about whiteness, white supremacy, and conservative turns in the US and Europe, with wars and censorship fears also looming. Critics, including fashion correspondent Vanessa Friedman, have noted the choice's less salubrious associations, while Pantone executives insist skin tones did not factor into the decision.

article culture schedule Dec 9, 2025 visibility 16

pantone color institute executive cloud dancer controversy 1234765913

Pantone has selected “Cloud Dancer,” a shade of white, as its 2026 Color of the Year, sparking backlash on social media and in some media outlets. Critics have accused the company of “whitewashing” and being out of touch, particularly given the current political discourse and rollback of DEI programs. Some have also suggested the color signals wealth and elitism. Pantone’s executive director, Leatrice Eiseman, defended the choice in a statement, saying it was based on emotional and creative resonance, not politics or ideology, and that the color represents relaxation, reflection, and creativity.

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