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article events schedule Apr 22, 2026 visibility 7 link 5 artists

How MEGA Art Fair Became Milan Art Week’s Social Club

MEGA Art Fair held its third edition in Milan, transforming a former perfume factory into a social and exhibition hub during Milan Art Week and Design Week. The fair, which ran from midday to midnight over an extended period, positioned itself as an alternative to traditional art fairs by prioritizing relaxed social connection, community engagement, and public programming over a purely commercial atmosphere.

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