If you show up in a swimsuit, you get free entry to the Cézanne exhibition. It happens in one of Switzerland's most serious institutions.

Se ti presenti in costume da bagno entri gratis alla mostra di Cézanne. Succede in una delle istituzioni più serie della Svizzera

The Fondation Beyeler in Basel, Switzerland, is hosting a major monographic exhibition dedicated to Paul Cézanne, running until May 25, 2026. Curated by Ulf Küster, the show brings together around 80 works focusing on the artist's late career, including portraits, landscapes, variations on Mont Sainte-Victoire, and bather scenes. On May 1, 2026, the museum held a "Bathers Day" promotion inspired by Cézanne's bathers and Maurizio Cattelan's playful approach, offering free entry to visitors who came in swimwear. The event attracted families and individuals, with some even swimming in the foundation's garden pond afterward.

Fondation Beyeler: Freier Eintritt im Bikini

The Fondation Beyeler in Riehen, Switzerland, invited visitors to enter the museum for free if they came wearing swimwear, as part of a "Bathing Day" promotion. The event was inspired by Paul Cézanne, whose famous paintings of bathers are the subject of a current exhibition at the museum. The museum reported strong attendance and stated that the unusual setting brings art and visitors closer together, changing perception and reducing distance.