Art News. Vasari Codex

New York's digital art gallery reboot

Two new galleries specializing in digital art have opened in New York's Lower East Side: Offline, a physical marketplace launched by the NFT platform SuperRare, and Heft Gallery, founded by curator and artist Adam Heft Berninger. Offline debuted in April with the exhibition "Mythologies for a Spiritually Void Time," featuring works by artists like Neal Cashman, while Heft Gallery focuses on artists using AI, code, and algorithms, with works such as Margaret Murphy's AI-generated photograph. Both spaces aim to bridge Web3 and traditional art venues, offering physical experiences for digital art.

museum exhibitions schedule Jul 10, 2025 visibility 19 link 8 artists, 1 gallery

Zero Art Fair Isn’t Selling Art—It’s Giving It Away, With Just a Few Caveats

Zero Art Fair, debuting its second edition at the FLAG Art Foundation in New York City from July 10 to 12, offers a radical alternative to traditional art fairs: attendees can take home selected artworks for free. The fair uses a "store-to-own" contract developed by artist William Powhida, NYU professor Amy Whitaker, and artist-attorney Alfred Steiner. Participants commit to a five-year vesting period before ownership transfers, during which artists retain rights to sell or borrow the work. After transfer, artists receive 50 percent of any sale price and a 10 percent royalty on subsequent resales. The fair was conceived by Powhida and artist Jennifer Dalton, rooted in their experiences with unsold work and structural gaps in the art market.

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