
Fondation Beyeler: Freier Eintritt im Bikini
The Fondation Beyeler in Riehen, Switzerland, invited visitors to enter the museum for free if they came wearing swimwear, as part of a "Bathing Day" promotion. The event was inspired by Paul Cézanne, whose famous paintings of bathers are the subject of a current exhibition at the museum. The museum reported strong attendance and stated that the unusual setting brings art and visitors closer together, changing perception and reducing distance.





