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Art Basel's solution to PDF pre-sales? Ask galleries to reserve works until opening day

Art Basel has announced a new initiative called Basel Exclusive for its flagship Swiss fair in June 2025, asking participating galleries to withhold their most important or expensive works from all pre-fair previews, online viewing rooms, and publicity. Instead, these "marquee works" will be unveiled for the first time during the First Choice VIP preview on 16 June. The initiative aims to restore a sense of surprise and urgency, countering the trend of galleries pre-selling works to clients before the fair opens. Around 170 galleries have already signed up, including major names like Gagosian, David Zwirner, Hauser & Wirth, Pace Gallery, and Sadie Coles HQ.

Art Basel’s Swiss Fair Will Include a New Initiative Where Galleries Will Withhold Works from Their PDF Previews

Art Basel has announced a new initiative called "Basel Exclusive" for its upcoming Swiss fair, running June 18–21 with VIP previews June 16–17. Under the program, participating galleries will withhold at least one artwork—or even their entire booth—from the PDF previews sent to clients ahead of the fair, encouraging collectors to visit in person. So far, 170 of 232 exhibitors (nearly 75%) have signed on, including major galleries like Gagosian, Hauser & Wirth, Pace Gallery, David Zwirner, Gladstone, Lehmann Maupin, Lisson, Matthew Marks, Paula Cooper, Thaddaeus Ropac, and White Cube, as well as secondary-market dealers such as Galerie 1900-2000, Helly Nahmad, Landau, Mayoral, Pace Di Donna Schrader, and Van de Weghe. Art Basel’s chief artistic officer Vincenzo de Bellis described it as a "gallery-led process" developed from conversations with exhibitors, formalized during Art Basel Hong Kong.

Dorothy Dehner | Dorothy Dehner - Drawing for Sculpture (1955) | Available for Sale

Alpha 137 Gallery has listed a unique 1955 work on paper by American modernist Dorothy Dehner titled "Drawing for Sculpture." The piece, executed in brown marker on found stationery from a New York manufacturer’s agent, represents a pivotal moment in Dehner’s career when she transitioned from painting to the abstract sculpture for which she became famous. The work is hand-signed and dated, reflecting her early exploration of three-dimensional forms through graphic media.