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The Business of KAWS: What Data and a Museum Show Reveal About His Market

The San Francisco Museum of Modern Art (SFMOMA) is currently hosting a major survey of KAWS, marking the final stop of a three-city tour that highlights the artist's unique blend of commercial savvy and institutional ambition. The exhibition features a range of works from diamond-encrusted sculptures for Kid Cudi to a 'genius' membership drive that sold 1,000 KAWS-branded museum memberships at $300 each. Despite a significant cooling in his auction results—dropping from a 2019 peak of $112.9 million to just $7.72 million last year—the artist continues to draw massive crowds, particularly among younger demographics.

martha stewart joopiter contemporary art sale

Martha Stewart has curated a contemporary art sale for Joopiter, the auction platform founded by Pharrell Williams. Titled "The Contemporary Take," the auction runs from April 28 through May 6 and features nearly 50 artworks by leading artists, including Amy Sherald, Hank Willis Thomas, Adrian Ghenie, Alex Katz, Damien Hirst, and Lynette Yiadom-Boakye. Stewart handpicked a selection of works for the Spring season, focusing on themes of growth, regeneration, and vitality. The sale marks Joopiter's first auction of contemporary art, following collection sales by Kim Jones, Kid Cudi, and Nigo.

pharrell williams joopiter marketplace

Pharrell Williams has launched a new buy-it-now extension called Joopiter Marketplace, an offshoot of his existing auction platform Joopiter. The marketplace offers collectibles from Williams's personal archive—including Vivienne Westwood hats, KAWS sneakers, Gucci and Levi's jackets, and items from his fashion labels ICECREAM and Billionaire Boys Club—alongside pieces from other cultural figures. Additional sellers include artist Tom Sachs, gallerist Easy Otabor, jewelry designer Lorraine Schwartz, and music executive Steven Victor, with proceeds from some sales benefiting nonprofits like the Anderson Ranch Arts Center, Rebuild Foundation, and the Virgil Abloh Foundation.

Pharrell Williams’s auction platform Joopiter teamed with Martha Stewart for first contemporary art sale

Pharrell Williams's auction platform Joopiter has partnered with Martha Stewart for its first contemporary art sale, titled 'The Contemporary Take,' running through May 6. The 48-lot sale features works by blue-chip artists including George Condo, Jeff Koons, and Ed Ruscha, alongside emerging names like Tschabalala Self and Toyin Ojih Odutola. Stewart personally selected six lots, highlighting pieces by Amy Sherald, Damien Hirst, Ai Weiwei, Louise Bourgeois, Roy Lichtenstein, and Alex Katz. Estimates range from $4,000 to $1.2 million, and early bidding has been active, with works by Amy Sherald and Roy Lichtenstein drawing significant attention.